Boutique showrooms are increasingly popular with consumers. The small to medium sized retail spaces take a lot of the guesswork out of the selection process by keeping displayed items to a minimum and focusing on strong customer service. Even if a space is small, there are great ways to keep the showroom looking open and having the perfect amount of products on display.
Flexibility is key when it comes to small spaces. Having the freedom to move display fixtures keeps you from getting locked into a layout for the long term. When elements like shelving, towers, dividing walls and sink displays can be moved around or adapted, it allows you to try out different product assortments.
Also, by changing up display placement, you can test which arrangements bring you the best profit. Modular displays are a good choice, as they aren’t permanently fixed to a specific space and can easily be moved or adapted for new layouts. An added benefit is that modular displays can be moved out of the way to accommodate more guests if you have events or classes.
Clean and Clutter-Free
In a smaller space, clutter and disorganization are major obstacles for clients seeking a boutique experience. Products collections should be small and curated, designed to show off the very best the showroom has to offer, or the most popular products in your local area. A key strategy for keeping spaces looking clean, open, and organized is going with neutral colors, like white, grey, black, and wood accents.
Displays and shelving should match the neutral look as much as possible, because in a small space, too many styles and colors of display can quickly make the showroom look jampacked. It is essential not to overwhelm your clients by trying to get everything you sell out on display.
Use walls to your advantage- and that can mean displaying items from floor to ceiling. Slat walls are a go-to in smaller spaces, because they allow you to move shelves, products and pods around as needed.
Walls designed specifically for faucets, shower heads, hardware and accessories are equally essential, as they keep products perfectly organized, easy to rearrange, and can show off more product than floor displays. Walls are not only for smaller items: a new trend for showrooms of all sizes are vertical sink and tub displays.
Hardware and Accessory Towers
Accessory and hardware towers are a must in boutique-style showrooms. 2, 3 or 4-sided towers with removable panels allow for an enormous amount of merchandising freedom.
Towers are one of the easiest types of displays to move and don’t take up a lot of space, while still displaying a myriad of options. Instead of putting towers all together, use individual towers in different spots to compliment your main product categories (faucets, sinks, tubs, etc.).
From open shelving to pergolas in front of the windows or giving displays an airier feeling by building them with metal frames or transparent acrylic, the more you can do to open the space, the better. Arches make effective dividers without blocking the view or segmenting the space; equally low walls can define space or product categories while still allowing for a view across the showroom floor.
A subtler way to contribute to a sense of light and airiness is to use clear acrylic pods to display items like faucets, shower heads, hardware, and accessories. It adds an element of transparency that it is luxurious without being ornate, and keeps the focus on the products.
Bonus: Using Vignettes
As a showroom design feature that tends to take up a lot of space, vignettes aren’t always an option in smaller spaces. Still, they are one of the best ways to inspire customers and let you combine a variety of products from different vendors in a single, stylish presentation. Vignettes also allow for a bit of color, which can break up a too-neutral space. They add visual interest while they spark the customer imagination and show off the products.
Instead of going for several full vignette or mini suites, use a corner or two of the showroom to pair a tub, a faucet wall, and low-profile accessory boards, for example. Alternatively, place vignettes in front of windows to maximize lighting and keep the layout feeling open.
What's the takeaway? Small Space = No Problem! Use these tips to maximize boutique showroom settings, and you're sure to create experiences your clients will truly appreciate, whether they're stopping by for a single faucet or redoing their entire homes.