Are your sales associates happy?

Updated: Aug 6, 2018


Keeping staff motivated while running a successful showroom takes effort. Here are some tips on how to keep salespeople motivated, encouraged and happy.


Agree on the mission


Are you selling faucets and toilets, or are you selling home improvement dreams? Are you peddling plumbing products or offering a solution to a problem? Remember, a well-designed showroom sells products- salespeople help clients realize their kitchen and bath dreams.


Focus on how your showroom improves customers’ lives and get everyone on board. Once salespeople understand the impact they have on people’s lives, their outlook will change and they will be motivated to sell the whole package.




Developing a customized customer service strategy makes it easy for everyone in the showroom to have a common goal and a consistent approach. You can create a checklist or keep it down to a few simple, easy-to-remember steps- but be sure to let your salespeople find their own path.


Give your sales team the opportunity to follow-up after the sale as well, especially after a big remodel project. A home visit, phone call or online customer satisfaction survey offers a chance for salespeople to learn what worked and what didn’t. Your showroom and sales staff should be an ongoing resource for the client 6 weeks, 6 months or one year after the project is completed.



Challenge your team members


Incentive comes in many forms but commission rates, better pay and bonuses only go so far. Of course, it encourages sales staff to meet their targets and the showroom’s sales goals, but top-notch salespeople can find that sort of incentive wherever they go.


In the retail landscape, nothing is more powerful than an employee who feels supported, motivated and challenged. When you spend so many hours in the week at work, you want to go into work with a sense of purpose.


Offer challenges and show that you care about their personal and professional growth. If they feel they are making a difference, it will show in how they promote the showroom and interact with clients.


Have you tried any of these?

  • Say “Thank you!” Appreciation, especially when it’s shown publicly, is always motivating.

  • Eliminate monotonous work. Make tasks engaging, challenging and meaningful.

  • Focus on happiness within the team, not just for the customers.

  • Get feedback about major decisions and explain the reasons behind showroom changes.

  • Try some happiness intervention: snacks, unscheduled lunches, downtime, fun activities. Happy employees are 12 percent more productive!

  • Offer perks to part-time employees.



The benefit of investing in your sales staff? Less turn-over, more commitment, less time lost training new employees, and a deeper knowledge base your clients can have confidence in.