Updated: Apr 23, 2019
We have looked into the subject of good branding practices before on the blog, and since it is such an important subject we wanted to take a closer look at brand loyalty.
When a customer likes a brand, and grows to trust it, they develop brand loyalty.
Showrooms, as client-oriented businesses often run by families, have an easier time establishing trust than say, a huge corporation with hundreds of brands on the market.
The people walking into the showroom, choosing it over a big-box plumbing or decorating store, are the people who care about their purchases and aren't necessarily looking for some great deal. These are the clients you want to have on your side, because if they trust you, they will be back (and they'll bring friends and family with them.)
What can you do to keep brand loyalty strong?
Be consistent- don't change logos, colors or policies too often, and make sure that when you do, the change is gradual and subtle.
Give Back- contribute to the community and your reputation will grow. You don't have to shout it from the rooftops; instead, let other people share the news about your charitable activities.
Customer first- always find a way to make things right for a good customer. Be responsive to questions and comments in person, on the phone and online.
Have integrity- if you make a promise about a product, follow through on it. Like in any relationship, broken promises destroy trust. If you don't do what you say you're going to do, clients will find someone who keeps their word.
Don't forget to follow up: check in after a major sale, and if your client went through a major home renovations, touch base with them a few months after, and even one year after, to see if there is anything more you can do.
Be one step ahead- whether that means trend-spotting or providing solid warranties, let your customers know you are always looking out for them.
Every day is a new chance to impress your clients, bring new customers through the door and show that your showroom, your brand, is more than just a name and a logo. When you do, you are one step closer to inspiring loyalty in your customers.