Keeping social media platforms up to date can require time and effort, but it is necessary. Social media has become a critical part of the marketing toolkit, as important for major corporations as it is for small businesses.
Which social media platform is right for you?
Seventy percent of U.S. adults use at least one social media platform. That's a lot of eyes you can get your products and services in front of if you make the right online choices. Each platform has its own culture and attracts different types of people.
When considering where to put in the time and energy, it's worth doing a little research on the major social media sites.
Facebook is still the number one channel, with over 2 billion users.
Thumbs Up: good for customer service, brand awareness, customer retention, huge audience, accepts almost every kind of content you can come up with.
Thumbs Down: hard to grow organically (you'll most likely need to pay for ads), and you'll have a lot of competition.
Twitter is close behind, with around 336 million monthly users.
Thumbs up: THE customer service platform, excellent for customer loyalty and retention, users follow an average of five businesses and 80 percent have mentioned a brand in a tweet. You can expect quick reactions from your followers, and it is a great place to keep up with industry news.
Thumbs down: content disappears quickly, so you'll need to have some sort of re-posting schedule; you'll also need to generate a lot of content.
Instagram is growing steadily in popularity, especially with people between 18 and 29.
Thumbs up: the premiere platform for posting photos and short videos, great for decorative plumbing brands and showrooms looking to show off their stunning products and projects. It is a popular place for designers and trend-setters.
Thumbs down: While Instagram has the highest engagement rates of any social media site, it's really more about branding than selling. Content must be engaging, high-quality and appealing to a younger audience.
LinkedIn is a professional network for making B2B connections.