Ikea has definitely cornered the market on this idea. Customers enter the store and are immediately greeted by lifestyle environments showcasing the company’s furniture, décor and accessories. More than that, Ikea’s mini-rooms include art, books, clothes, shoes- all the little details that not only make people feel at home but show them exactly how Ikea products look in a lived-in space.
This is not only a brilliant merchandising technique. It makes customers feel like they’re at home. The top kitchen and bath showrooms in North America are taking this idea and bringing it into the decorative plumbing retail world. With more people shopping online (from the comfort of their homes) than ever, it’s time to break down the boundaries between the retail environment and the home!
Samples, demos everywhere
When a customer comes into a decorative plumbing showroom, whether they’re in the market for a full remodel or a little upgrade, they can be overwhelmed by the number of products on offer.
Imagine a sink display featuring a dozen sinks and as many faucets- it can be difficult to know where to start! More than that, it is a challenge to visualize how a particular product will look in a home environment, especially when you’re standing in front of a faucet wall featuring items in dozens of finishes, price points and styles.
A wall of tiles. A line-up of toilets. Flooring and countertop samples. Lighting options overhead. It’s a lot to take in!
So how do you break it down for the client? We have worked with several showrooms in North America who use lifestyle graphics, mini-suites, home décor items and even art to inspire creativity in their clients.
These are our top tips for making clients feel at home:
Focus on your mini-suites: even if the space is small, include mini-suites in a few different styles. Research the top kitchen and bath design trends and go from there. Try an all-white bathroom mini-suite with the latest in bathroom cabinetry, or an edgy kitchen display with matte black appliances and mixed metal hardware and accessories.
Mini-suites are the focal point of the showroom, so be sure to place them in strategic spots near the entrance or in the windows.
Functional displays: working faucets and shower features really engage the client. People love demos and it gives them the chance to understand how the products works. That’s always better than bringing something home and finding out you don’t like it!
Don’t be afraid to take chances with color and design: colorful wallpaper, metallic accents and edgy merchandise. Throw in some towels, a statement mirror, and even plants (a hot kitchen and bath accessory trend) to really complete the look.