Hajoca’s largest showroom, FACETS of Dallas, is in Northwest Dallas along the state’s busiest highway. Initially, FACETS operated a small plumbing-only showroom in the city's design district; when they decided to branch out into appliances they brought on Guy Minnix. Previously with Samsung as their national director of sales, Guy merchandized strategically to launch the company into new categories. They were looking to develop a retail space that targeted the builder industry, while also welcoming designers, architects and homeowners.
The goal is to have a one-stop shop for everything a builder, designer, architect or homeowner needs for their home improvement projects, including appliances, cabinets, countertops, flooring, lighting, and outdoor entertainment. Even with such a large space and so much on offer, the message remains the same for Minnix and his team- treat every builder and every customer like they’re the only customer.
Since opening, the inside sales and support staff at Facets of Dallas have been making it work by adapting to pandemic changes, doing a lot of business by phone and appointment, and supporting designers who bring clients into the showroom. The focus, as always, is the client.
“We can’t let price be the only difference between us and our competitors. We want our attention to detail and customer service to be the main focus”, says Minnix. “We try to get better at that every day.”
Initially, the plan was for a 16,000 square foot showroom, but as they progressed they decided to add a second level. At that time, SH Design-Build was brought on board. Minnix and his team explained what they wanted in the space they had and worked collaboratively with SH to develop a concept. The final space is open, comfortable, and modern, and allows Facets to merchandise strategically for their brands and their clientele.
The showroom has a mix of vendor displays and custom displays built by SH, including the hardware walls, faucet and sink displays, reception desk and customer service desk. Minnix incorporated cabinets, countertops and other elements to ensure that the space was suited to the local market, and says that ultimately, the space has a nice balance. Ultimately, it was critical that the showroom look organized and uncluttered.
The showroom has a bright and airy entrance, inviting clients who walk in to get an immediate impression of the size and scope of what’s on offer. While there is a reception desk, it is placed by the side of the door to keep clients focused on the area’s main focal point: a wide staircase leading to the second floor. Minnix explains that this was an important element of the design, as the upper level showcases Facet’s marquee appliance and luxury plumbing brands.
With this arrangement, Facets keeps mass and premium brands on the main level, along with retail displays and replacement parts. Minnix explains that it was important to merchandise this way due to the range of products on offer.
“We’ve had plumbing executives that travel the globe that come here, they’ve said this may be the nicest showroom in the country, based on its size and the way it’s merchandized,” says Minnix.
The showroom is getting excellent feedback since it opened in August 2020, even with the challenges of operating during a pandemic. Clients, builders, and industry experts alike have remarked on the unique layout, modern design and variety of products available. Designers have commented that they love going to one place instead of driving all over Dallas.
“People are walking in saying they’ve never seen anything like this. We’ve had some really nice compliments,” says Minnix. “We’ve taken a lot of custom builders away from our competitors, just by them walking into the space and seeing we’re a one-stop shop.”
Thanks to Guy Minnix, General Manager of FACETS of Dallas, for speaking to us about the showroom.